Analiza collage
UX | Web design
עיצוב מחדש של דפי הנחיתה למכללת אנליזה - מכללה ל...
Project Type
Freelance project
My Role
UX Research
Wireframes
Tools
Figma
Google Forms
Timeline
12 weeks
2023
UX Case Study
Flow charts
Prototyping
UI design
Web design
THE PROBLEM
לכתוב שהנתוני המרה ללידים היו X בשל יואיקס לא נכון,
לא היה שימוש נכון בשפה מיתוגית
ORIGINAL LANDING PAGE
Competitor research
COMPETITORS RESEARCH INSIGHTS
1
In today's study counseling, sales interest is felt, and less personalized help.
There is no comprehensive information about the scope of professions that exist in the market and the nature of their daily work.
2
3
On most platforms, it is difficult to find specific information.
4
There is less personalization,
matching mostly by general interests.
OUR GOals
1
(Know) What is the range of employment options available in the market?
2
(Understand) What areas of employment am I good at?
3
(Understand) What areas of employment am I passionate about?
HOW CAN WE DO IT?
-
Increase the emphasis on choosing studies that fit my passions and strengths personally.
-
Reduce the information gap for prospective students about the daily work nature in their chosen field of study.
-
Create access to a range of professions in the market, including emerging fields.
-
Position the system as a comprehensive, focused, reliable, and practical source of information and guidance.
KPI’S
What will be considered as a success?
-
The number of people taking the guidance service is increasing by 30%.
COMPANY
-
Being a mentor with us for a specific profession will be a prestigious title, signifying the mentor's professionalism in their field. Create a future collaboration with Linkedin(?).
-
Our program is sold internationally and it is becoming a part of the Ministry of Education's curriculum.
-
20% increase in the number of users who completed the process and pursued their chosen profession even after graduation.
USER
-
Graduates entering the job market after receiving guidance from our mentoring project feel prepared and well-informed about the nature of their daily work.
-
25% decrease in wasted resources
(time, money, and misfitting studies).